- Joico Blonde Life Brightening Shampoo
- Joico Blonde Life Brightening Conditioner
- SleekShop Compact Mirror
We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created Blonde Life, a luminous line of care and lightening products created specifically for hair that’s been bleached, double-processed, or lifted to new heights: gorgeous, shiny, healthy intentionally blonde. Our Brightening Shampoo, Conditioner, Masque, and Powder Lightener—created with cutting-edge Arginine and an exotic blend Monoi and Tamanu oils–banish the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.
There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun?
Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over