What it is:
Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.
What it does:
Neutralizes unwanted yellow or brassy tones with a high level of violet dye.
What else you need to know:
This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.