What it is:
Get the high-impact hair color you need with Joico Color Intensity Love Aura Hair Dye! This semi-permanent hair dye comes in insanely vivid hues. Choose from trendy shades like mauve amor, peri-wink, and passion berry! All of the colors in this line are intermixable.
What it does:
This hair dye works by depositing color molecules onto the hair strands. It does not lift the hair at all. No developer needed! The color will last for 20 or more shampoos.
What else you need to know:
Apply to pre-lightened hair to get a true-to-shade result. The lighter your hair is, the more vibrant the result will be. Use it as often as you’d like, because this dye conditions as it deposits, leaving your hair shiny and soft after coloring.
Water/Aqua/Eau, Propylene Glycol, Benzyl Alcohol, Cetyl Alcohol, Hydroxypropyl Starch Phosphate, Steareth-21, Oleyl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Steareth-2, Mineral Oil/Paraffinum Liquidum/Huile Minérale, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Aleurites Moluccanus Seed Oil, Borago Officinalis Seed Oil, Disodium EDTA, Citric Acid, Dimethicone, Methylparaben, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Sodium Hydroxide, Alpha-Isomethyl Ionone, Fragrance/Parfum, HC Blue No. 16, Basic Violet 2 (CI 42520).
*Ingredients may vary slightly due to individual shade color