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Description
Ingredients
Product Details
What it is:
Iridescent purple shampoo with hyaluronic acid for lightened or highlighted hair to neutralise brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde.
What it does:
An intense brass-reducing formula giving instant blonde illumination. Instantly neutralises brass & yellow undertones
What else you need to know:
- Durable anti-brassiness action
- Restores shines & softness
- Boosts colour luminosity
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
This purple shampoo is specifically formulated to neutralize unwanted yellow and brassy tones in blonde, lightened, and silver hair. The violet pigments work to counteract warm undertones while cleansing and nourishing your hair, helping maintain cooler blonde shades between salon visits.
Yes, this shampoo is specifically designed for blonde and color-treated hair. It's formulated to be gentle while effectively neutralizing brassiness. However, since it contains purple pigments, we recommend doing a strand test first if you have very porous or severely damaged hair to ensure the tone develops as expected.
For best results, use it 1-2 times per week depending on how quickly your hair develops brassy tones. If you have very light or platinum blonde hair, start with once weekly. For darker blondes, you may use it more frequently. On other days, use a sulfate-free blonde shampoo to prevent over-toning.