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Description

what it is:
A gentler, no-aldehyde formula that contains naturally derived fruit acids known for their anti-frizz, conditioning and curl-taming abilities. Lower iron temperature means less stress to hair.

what it does:
Keratin Express Keratin Smoothing Treatment Blonde Formula A gentler, no-aldehyde formula that contains naturally derived fruit acids known for their anti-frizz, conditioning and curl-taming abilities. Lower iron temperature means less stress to hair.

What else you need to know:
Our Keratin Express Blonde Formula delivers beautiful, smooth, shiny hair in a little as 35 minutes. This super advanced treatment smoothes the cuticle, virtually eliminates frizz and locks in color for luxurious trouble-free hair. Provides 4-6 weeks of ultra-conditioning with no discoloration.

star rating3.02
Ingredients

Purified Water, Cetyl Palmitate, Aloe Vera Gel, Cetearyl Alcohol, Behentrimonium Methosulfate, Sorbitol, Glycolic Acid, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Cystine Bis-PG-Propyl Silanetriol, Calendula Extract, Cocoa Butter, Fragrance, Guar Hydroxyproyl Trimonium Chloride, Polyquaternium 10, Sodium Benzoate, Citric Acid, Glutaral, EDTA, Potassium Sorbate, Caramel Color, Tocopheryl Acetate
  • Start applying the treatment product, about 1(one) centimeter from the root and stop half way from the hair shaft, then use a fine comb spreading the product evenly to the tips or your hair verify that the hair is evenly saturated and to remove access product. Note: It is extremely Important that the entire head is completely covered with the solution and that the solution is evenly distributed throughout the hair before proceeding to the next step. Comb through - using the fine toothed comb - a very little bit should push in front of comb. However the hair should not be over saturated. Excess solution should be combed out of the hair and removed.
  • Blows-dry the hair 100% using medium heat.
  • Leave solution on the hair for 20 minutes.
  • Using a flat iron at 400-450°F (it's about 200-232°C) to straighten the hair in combination with a Heat resistance comb. Starting at the nape, move the iron slowly from scalp to hair ends. Assuring the ends are smooth and straight. Go over the same section several times until there is almost no fumes (it may take 5-12 times depending on kind, condition of hair and part of head) sealing the keratin into the cuticle. Do not overdo since you can burn the hair use your senses it's very simple.
  • AFTER CARE: Wait overnight and wash your hair with our Sulfate free shampoo and conditioner. That's it! Simply enjoy your healthy, shiny straight hair. People with very curly hair may not wash hair for 3 days, anyone who desires to stay with treatment for 3 days may do so, there is no harm.
  • MAINTENANCE: Wash hair with: our moisturizing shampoo and conditioner to preserve your healthy and straight hair for longer period. You can use regular shampoo and conditioner after 2 weeks and from that point rotate between Sulfate free and regular.
  • Additional Information
    • category-hierarchyHair Care / Treatments & Masques / Keratin Treatments
    • pd-rating3
    • pd-rating-count2
    • annex-rating3
    • annex-rating-count2
    Customer Reviews
    3.0 Based on 2 Reviews
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    Write a Review Ask a Question

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    Filter Reviews:
    M
    12/04/2012
    Megan

    Didn't do anything for me.

    I had so much hopes for this Keratin treatment which is also used in salons, but it did absolutely nothing for my hair. I haven't had other Keratin treatments (yet) so I can't really compare it to others, but this one did nothing. I went by the directions exactly, and used the max iron temp specified in the instructions. I waited the necessary time before washing. We all know the true test of Keratin treatments comes after the first wash; so I don't get why some people review before they've washed it. Of course it looks nice after you've flat ironed it into submission. But after the first wash of this, it was right back to normal. Now let me say, I wasn't expecting it to remain straight - I knew my expectation should be reduced frizz and easier to manage. It failed on both accounts. Hair just as frizzy as before, just as hard to manage. Air drys the exact same as it did before, blow drys the exact same as it did before, and even flat irons the exact same as it did before. There is virtually no change on my fine, wavy hair. It still looks as ****** and poofy as it always has. I attribute the failure to a couple things. One, it could be the Blonde formula itself just isn't as strong. Think about it - if it was, why wouldn't they use it on everyone so that no one would be at risk for discoloration? Two, it could be the iron temps specified in the Blonde formula just aren't high enough. You would have thought they'd be plenty for my fine hair strands though, so I think this is less likely to have been the cause. And third, it could be the lack of formaldehyde. While plenty of people have success with zero formaldehyde formulas, I do seem to hear better feedback on the stronger formaldehyde versions. Maybe my hair just needs that, but I'm not doing it at home in my tiny non-ventilated apartment, that's for sure.

    J
    05/19/2012
    JS

    Works as described

    I have fine, naturally curly, processed hair. I had the regular keratin express done in the salon, however, I did experience the discoloration....I like my blonde pale. The iron at 450 degrees also fried the ends of my fine delicate hair! I saw how easy the treatment was to do - and decided to give this blonde formula a shot. I am only 5 days in - and only washed it once - but so far I do feel it has dramatically improved the overall health/appearance of my hair. I used the lowest heat setting on the iron and didn't wash it for 2 days. My hair is much more manageable and even shows some shine. The regular keratin express treatment washed out of my hair within 4 weeks - and I am feeling like this one may even wash out a week earlier. BUT - I will continue to use this product - such a money saver being able to do it at home. Word to the wise - very easy process to do at home but you may want a friend to help you flat iron!