What it is:
Ammonia-free permanent hair color with ODS² (oil-delivery system) technology.
What it does:
- INOA delivers reinforced coverage of up to 100% white hair, 50% more shine*, 6 weeks of intense hydration and nutrition, optimized scalp comfort and infinite color power.
- Lifts up to 3 levels
- INOA High Resist shades feature new patented technology which will work to keep the cool tone and combat brassiness for up to 8 weeks. New cutting edge technology creates a stronger connection for neutralizing blondes**