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Wella Color.iD - hair color additive

Hair Color & Treatments / In-Salon Hair Treatments

What it is:
Color id brings you a world without colour limitations, where creativity is set free.

What it does:
For the first time ever, place color next to colour without bleeding, without foils! Our most intuitive colouring approach new blended results: soft transitions even of contrasting tones.

What else you need to know:
A captivating client experience: 98% of clients who had a color id service would ask for it again!

Product Options Available are as follows:
water, acrylates/ceteth-20, itaconate copolymer, benzyl alcohol, peg-40 hydrogenated castor oil, phenoxyethanol


  • Add ONLY to Koleston Perfect or ILLUMINA COLOR, with Welloxon Perfect, for the colour results you love.
  • Color + Welloxon Perfect + additive
  • 10 : 10 : 1 for Koleston Perfect base shades and ILLUMINA COLOR
  • 10 : 20 : 2 for Koleston Perfect Special Blonde shades

    Apply to dry hair with the spatulas and sculpt the colour by hand in any way, shape or direction, to get a uniquely designed multi-tonal colour result without using foils or other separators.

  • can be used to blend one colour harmoniously next to another.
  • Apply colour to the root area only, then apply another colour to the mid lengths through to the ends ensuring there is no space between the two colours; and/or
  • Apply colours side by side, starting with one colour on one strand/section, then another colour on the strand/section next to it. Sculpt and place strands/sections as you like for development time.
  • Development time as per usual instructions for use for Koleston Perfect or ILLUMINA COLOR, with or without heat.

  • Product Options Available are as follows:
    Wella Color.iD - hair color additive
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