KOLESTON PERFECT ME+ Permanent Creme Hair Color Dye (2 oz) - 0/00 Pure Shine

Step into the salon-grade standard of rich, vibrant transformation with Wella Professionals Koleston Perfect ME+ Permanent Creme Hair Color. Formulated for stylists and home hair artists alike, this iconic creme formula delivers pure, balanced color depth from root to tip while seamlessly lifting away stubborn grays with up to 100% full-coverage reliability. The thick, decadent cream wraps every individual strand in a uniform veil of tone, ensuring that your hair color looks naturally multidimensional rather than flat or over-processed.

What truly sets this formula apart is its groundbreaking technology—featuring Wella's signature Pure Balance Technology and ME+ dye molecule. Designed to significantly reduce the risk of developing new hair dye allergies while protecting structural hair bonds, it offers peace of mind along with unmistakable, glossy vibrancy. Integrated Metal Purifier technology actively neutralizes free radicals in metals present in water during the process, meaning your hair stays remarkably smooth and resilient instead of compromised.

From brilliant blonde tones to sultry, velvety dark browns and vibrant coppers, the color stays true-to-tone for weeks without washing out flat or shifting brassy. Slipping into your coloring routine feels surprisingly luxurious, thanks to a silky consistency that mixes evenly into a drip-free potion that saturates effortlessly. It’s more than just gray coverage; it’s a hair-nourishing reset that leaves your tresses noticeably softer, luminous, and brimming with healthy movement.

Key Features & Benefits Pioneering ME+ Dye Technology: Built with patented ME+ molecules designed to reduce the risk of developing a new hair dye allergy while maintaining uncompromised color performance. This intelligent formula protects your scalp's comfort without sacrificing high-impact color payoff.

Up to 100% Gray Coverage: Expect total, predictable coverage that fully saturates even the coarsest or most resistant silver strands. The result is an even, natural-looking finish with incredible depth rather than an artificial block-color effect.

Built-in Metal Purifier: Formulated to detoxify hair from metals found in water during processing, guarding against structural breakage. Your strands come away feeling extraordinarily soft, strong, and visibly healthier long after rinsing.

True-To-Tone Precision: Delivers pure, balanced color results with rich dimension and brilliant, reflective shine that lasts. Say goodbye to premature fading or dulling hues, ensuring vibrant tone integrity wash after wash.

Luxurious Creme Texture: The velvety cream consistency clings comfortably to strands without dripping or bleeding off targeted sections. It mixes effortlessly with developers to ensure seamless application and precise hair saturation.