What it is:
Elevate your hair game with Wella Professionals Koleston Perfect hair color! This is a permanent crème hair dye that comes in bold, expressive colors, like intense violet and intense blue. It’s a specially formulated hair color that is less damaging to the hair than alternatives.
What it does:
When used with a hair color developer, this hair dye will give you an even color result that lasts. You can expect up to 100% grey coverage with just one application!
What else you need to know:
This permanent hair dye is formulated with Wella’s Pure Balance Technology, which decreases the level of free radicals formed in the coloring process. This means that your hair will suffer less damage with this hair color than others.