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Description
Ingredients
Product Details
What it is:
This innovative lightening formula should never be called “bleach”. It's incredibly rich and creamy base is formulated with actives that condition, soften, and strengthen the hair during processing.
What else you need to know:
Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil will lighten all hair types up to 8 levels on or off the scalp.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
20 volume developer (20 vol.) means the hydrogen peroxide concentration is 6%, making it a mild-to-moderate strength option suitable for most hair types. Ion Color Brilliance Bright White Creme Developer is formulated with conditioning agents to help protect hair integrity during the coloring process. It's ideal for permanent color application, gray coverage, and lightening up to 2-3 levels. Always perform a patch test 24-48 hours before application.
Yes, the creme formula of Ion Color Brilliance 20 Vol. is gentler than liquid developers, making it more suitable for previously colored or delicate hair. The creamy consistency helps minimize scalp irritation and provides better moisture retention. However, if your hair is severely damaged or over-processed, consider consulting a professional colorist before application to assess hair condition.
Ion Color Brilliance Bright White Creme Developer contains hydrogen peroxide (6%), water, conditioning emollients, and stabilizing agents. The creme base includes moisturizing ingredients designed to reduce dryness during the coloring process. The formula is free of ammonia, making it less harsh than traditional developers. For a complete ingredient list, please review the product label or contact Ion customer service.