What it is:
May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase "serve and protect" a whole new meaning.
What it does:
The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provide a shield against damage, and strengthen hair's natural defenses. No shrinking violets here.
What else you need to know:
Perfect choice for: Blondes (especially platinum) and gray/silver hair.