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Description
Ingredients
Product Details
What it is:
May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase "serve and protect" a whole new meaning.
What it does:
The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provide a shield against damage, and strengthen hair's natural defenses. No shrinking violets here.
What else you need to know:
Perfect choice for: Blondes (especially platinum) and gray/silver hair.
Product Options Available are as follows:
3*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
Joico Color Balance Purple Shampoo neutralizes unwanted yellow and brassy tones in blonde, silver, and lightened hair. The purple pigments work to counteract warm undertones, helping maintain a cooler, more vibrant blonde color between salon visits. It's specifically formulated to enhance color-treated blonde hair while gently cleansing.
Yes, Joico Color Balance Purple Shampoo is designed specifically for color-treated hair and is sulfate-free, making it gentler on processed blonde and silver hair. It's formulated to cleanse without stripping color while maintaining moisture balance. As with any shampoo, perform a patch test if you have sensitive scalp conditions.
Use Joico Color Balance Purple Shampoo 1-2 times per week, depending on how quickly your blonde hair develops brass or yellow tones. If used too frequently, it may deposit too much purple pigment and create a violet cast. Most users find weekly application maintains optimal color balance without overdoing it.