Privacy Policy

Last updated: October 14, 2026

This Privacy Policy explains how Bella Professionals, Inc., doing business as SleekShop ("SleekShop," "we," "us"), collects, uses, and shares personal information. It applies when you visit sleekshop.com or checkout.sleekshop.com, place an order, use curbside pickup in Tustin, contact us, or get our emails and texts (together, the "Services"). It is also our California Notice at Collection; section 13 lists each category of information we collect.

1. Information we collect

You give us: account and order details, delivery and pickup details, the mobile number you enter for order texts or SMS offers, messages you send us, product reviews and photos, and survey or contest entries.

Collected automatically: when you use the site, we and our partners use cookies, pixels, local storage, and similar tools to collect device and usage data. This includes session replay (Microsoft Clarity), which records how you use our pages on our store and checkout, such as clicks, scrolling, and the pages you view. We set it to mask page text and anything you type.

From others: payment processors (confirmation that a payment succeeded or failed), shipping carriers and Uber Direct (delivery status), marketplaces such as Amazon, Walmart, Target, eBay, and TikTok Shop (the order details needed to ship to you), and ad and analytics partners (aggregated campaign data).

2. How we use information

• Take, process, ship, and support orders, including store pickup and same-day courier delivery.
• Run your account, process returns, and answer questions.
• Send order-status emails and texts (confirmation, shipping, pickup-ready, courier updates).
• Send marketing emails, and marketing texts only if you opt in (see section 5).
• Understand how the site is used, fix errors, and improve products, search, and checkout.
• Show you SleekShop ads on other sites and measure whether they work.
• Detect and prevent fraud, abuse, and security incidents.
• Comply with law, tax and accounting rules, product-safety and hazardous-materials shipping rules, and to enforce our Terms.

3. How we disclose information

We disclose personal information only as follows:

• Service providers that work for us under contract and use the data only to serve us:
  • Website and commerce platforms: Experro, BigCommerce, Microsoft Azure
  • Payments: our payment processors
  • Shipping: UPS, USPS, ShipperHQ
  • Email marketing, sign-up forms, and back-in-stock alerts: Klaviyo
  • Text messages: text-messaging platforms and wireless carriers
  • Reviews and rewards: Stamped.io
  • Customer support chat and help center: GrooveHQ
  • Error monitoring: Sentry
  • Bot protection: Google reCAPTCHA
• Uber Direct, only when you choose same-day courier delivery. We give Uber your name, delivery address, and mobile number so the courier can deliver and text you on arrival. Uber's own privacy policy applies to its use.
• Advertising and analytics partners: Google (Google Analytics and Google Ads), Meta, Microsoft (Microsoft Advertising and Clarity), and our affiliate network (Refersion). They collect data through cookies and pixels on our site and may use it for their own purposes, including ads. We may also send a hashed (scrambled) version of your email address so these partners can show you SleekShop ads. Under California law this can be a "sale" or "sharing." You can opt out (section 7).
• Marketplaces, when you buy from SleekShop on Amazon, Walmart, Target, eBay, or TikTok Shop. The marketplace's privacy policy governs what it collects. We use marketplace order information only to fulfill and support that order, never for our own marketing.
• Legal and safety: to comply with law or legal process, protect rights and safety, or prevent fraud.
• Business transfers: in a merger, sale, or reorganization, subject to this policy.

Mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be shared with any third parties. We do not use phone numbers collected for text messages for ad matching. We use text-messaging platforms and wireless carriers only to deliver our messages. We give your number to Uber Direct only to complete a delivery you requested. We may disclose consent records when the law requires it.

4. Cookies, session replay, and "Do Not Track"

We use cookies and similar tools that are strictly necessary (cart, checkout, login, security); for analytics and error monitoring (Google Analytics, Microsoft Clarity, Sentry); for email marketing and back-in-stock alerts (Klaviyo); and for advertising and affiliate tracking (Google Ads, Meta Pixel, Microsoft Advertising, Refersion). These tools load when you visit our site. You can block or delete cookies in your browser, though some features may stop working. To opt out of sharing, see section 7.

Meta (Facebook and Instagram). We use the Meta Pixel on our site and checkout. It sends Meta the pages you view, products you add to your cart, and purchases, with cookie and device IDs. Its automatic advanced matching can also send hashed details you type on our site, such as your email, name, city, state, and ZIP. Meta uses this to deliver and measure ads, including ads on Facebook and Instagram. Meta's own use is described in its Privacy Policy. You can control the ads you see in your Meta ad preferences.

Google. Google Analytics and Google Ads use cookies to measure site use and ad results and to show remarketing ads. See how Google uses data from partner sites. You can manage Google ads at My Ad Center and opt out of Google Analytics with the browser add-on. Our login page is protected by reCAPTCHA, and Google's Privacy Policy and Terms of Service apply.

Microsoft. Microsoft Advertising measures ad results and builds remarketing audiences. Microsoft Clarity records site sessions as described in section 1. We use them to understand and improve how people use our site. Microsoft may also use this data for its own purposes, including advertising, as described in the Microsoft Privacy Statement. You can manage Microsoft ads at Microsoft ad settings.

Chat and support. When you use our chat or contact form, the conversation and anything you attach are recorded and stored by our support provider, GrooveHQ, so we can answer you and keep a record. Don't share payment card numbers in chat.

Affiliates. If you arrive through an affiliate or creator link, our affiliate tracking provider records the referral and resulting order so we can pay the affiliate.

Industry opt-outs. You can also opt out of interest-based ads from many companies at optout.aboutads.info and optout.networkadvertising.org. These opt-outs work per browser and device.

Your browser may send a "Do Not Track" signal. There is no common standard for it, so we do not respond to it.

5. Text messages

If you check "Text me about my orders," we text you updates about your orders. These texts never include promotions. If you check "Text me offers & restock alerts," we send recurring automated marketing texts as described in our SMS Terms. Consent to marketing texts is never required to buy. Reply STOP to any text to opt out. We keep records of your consent and opt-out for 5 years after our last text to you, even if you ask us to delete your other data, so we can show we followed the law.

6. Financial incentives

We sometimes offer a discount or rewards points when you sign up for emails or texts, write a review, or join our rewards program. The terms of each offer are shown with it. Taking part means you give us your email, phone number, or purchase activity. Review rewards never depend on your rating or what you write. We estimate the value of your data as equal to the value of the discount or points we give you, based on what the incentive costs us. You can join through the sign-up form for each offer. You can withdraw at any time by unsubscribing, leaving the rewards program, or contacting us.

7. Your privacy choices

Depending on where you live (including California, Colorado, Connecticut, Virginia, Texas, Oregon, and other states with privacy laws), you may have the right to:

• Know and access the personal information we have about you and how we use it.
• Delete personal information we collected from you.
• Correct inaccurate personal information.
• Get a copy in a portable format.
• Opt out of sale or sharing for targeted advertising.
• Limit use of sensitive personal information (we do not use it in ways that trigger this right).
• Not be discriminated against for using these rights.

How to make a request: email info@sleekshop.com with the subject "Privacy Request," or call 1-800-921-4813.

• To opt out of sale or sharing, email us with the subject "Do Not Sell or Share" or call the same number. We don't need to verify opt-out requests, and we act on them within 15 business days.
• For other requests, we confirm receipt within 10 business days and respond within 45 days. We may extend once by 45 more days and will tell you why. We verify requests by matching what you give us to our records, such as your email and a recent order number.
• An authorized agent may make a request for you with your signed permission. We may ask the agent for proof and ask you to confirm your identity with us.

If we deny your request, you may appeal by replying to our decision with "Appeal" in the subject line. We will answer within 45 days. If you are not satisfied, you can contact your state attorney general.

Unsubscribing from emails: click "unsubscribe" in any email. From texts: reply STOP. Order-related emails will still be sent while you have an open order.

California "Shine the Light." We do not disclose personal information to third parties for their own direct marketing. California residents may email info@sleekshop.com to ask about this.

8. Retention

We keep personal information only as long as we need it for the purposes above, using the periods in section 13. Order, payment, and tax records are kept 7 years for accounting and tax law. SMS consent records are kept 5 years after our last text. After that, we delete the data or remove anything that identifies you.

9. Security

We use administrative, technical, and physical safeguards, including encrypted connections and limited access. Card payments are processed by PCI-compliant payment processors; we do not store full card numbers. No system is perfectly secure.

10. Children

The Services are meant for adults. We do not knowingly collect personal information from children under 13, and you must be 18 or older to buy. If you believe a child gave us information, contact us and we will delete it.

11. Other websites

Our site links to other sites, such as Uber, PayPal, marketplaces, and social media. Their privacy practices are governed by their own policies.

12. Changes

We may update this policy. We will change the "Last updated" date and, for material changes, notify you by email or a notice on the site.

13. California Notice at Collection

The summary below is our notice at collection. It also covers the past 12 months: we collected these categories from the sources in section 1 and disclosed them as shown. Details follow in later sections.

We use sensitive personal information (your account login and password) only to provide and secure your account, not to infer anything about you. That means the right to limit its use doesn't apply. We do not knowingly sell or share the personal information of consumers under 16. We don't sell personal information for money, but some disclosures to advertising and analytics partners may count as a "sale" or "sharing" under California law. You can opt out of both (section 7).

14. Contact us

Bella Professionals, Inc. dba SleekShop, 14251 Chambers Road, Unit B, Tustin, CA 92780. Email info@sleekshop.com or call 1-800-921-4813.