Bamboo UV+ Rehab Deep Hydration Masque - Size : 16 oz

Alterna Bamboo UV+ Rehab Deep Hydration Masque intensely nourishes even severely damaged hair back to health. Leaves hair incredibly silky and shielded from UVA/UVB dry-out and other oxidative damage. With rinse-resistant Color Hold® UV+ Technology for the highest level of color protection.

Alterna's innovative new collection reverses damage and dry-out that occurs as a result of color-processing while thoroughly shielding hair to prevent UVA/UVB color-fade.

Potent Organic Bamboo Extract

A hair-strengthening wonder that also restores natural flexibility

Infuses hair with weightless moisture & vital nutrients laying the foundation for strong, healthy hair with vibrant color

A powerful blend rich in amino acids, sugars & minerals nourishes and strengthens hair as never before Color-Locking, Damage-Blocking Organic Kalahari Melon

Culled from South Africa's Kalahari Desert, the Kalahari Melon is known for its ability to thrive in extreme conditions. It deeply nourishes the hair structure and naturally adaptive defense system that protects hair from both UVA & UVB damage to prevent color-fade

Weightless moisture and protein-binding elements penetrate the hair shaft to naturally rebuild, reversing damage from the color treating process

Exceptionally rich in essential fatty acids, antioxidants and vital nutrients to lock-in vibrant color and keep hair in its healthiest state

Color Hold UV Technology

Advances Alterna's proprietary Color Hold® benefits with state-of-the-art UV blocking technology

Rinse-resistant UVA & UVB barrier offers the highest level of defense against hair color fade-out: 8 times more UV filter retention on the hair shaft and 5 times more natural resistance to color rinse-out, versus traditional UV filters

With Color Hold® UV+ technology built into each product, the benefits and enhanced with each step

Both highly sustainable key ingredients are Ecocertified, Fair-trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. Because Great Hair Should Be Sustainable.

"The water-resistant Color Hold® UV+ technology in this line acts like a physical barrier for your hair, literally locking in your color - AMAZING!"
- Michael Shaun Corby, Global Creative Director, Alterna