Color Illuminate Platinum Blonde Purple Shampoo - 12 oz

Preserve the brilliance of your blonde with CHI Color Illuminate Platinum Blonde Purple Shampoo, a professional-grade toning treatment designed to neutralize brassiness and keep your color salon-fresh between visits. This isn't just a basic purple shampoo; it is a high-performance, 90% natural formula engineered by Farouk Systems to provide balanced color replenishment while respecting the health of your hair. Utilizing the proprietary Silk Amino Complex—a sophisticated blend of ceramic, amino acids, and silk—this shampoo deeply penetrates the hair cuticle to deliver vibrant tones and essential moisture in one effortless step.

The clinical efficacy of this cleanser lies in its ability to deposit pure pigment exactly where it's needed most. Specifically recommended for hair levels 7 (dark blonde) to 10 (light blonde), the platinum-violet dyes work to instantly cancel out unwanted yellow and warm undertones, transforming dull locks into a cool, radiant masterpiece. To prevent the drying effect common in many toning products, the formula is saturated with natural extracts like Lavender, Peppermint, and Sage. This botanical trio works in harmony to soothe the scalp and refine the hair's texture, ensuring your platinum remains "juicy," soft, and remarkably supple rather than brittle or over-processed.

Sensory and aromatic, this sulfate, paraben, and gluten-free formula produces a rich, violet-hued lather that feels more like a decadent hair mask than a traditional shampoo. It features a refreshing, clean scent that evokes a high-end salon experience, turning your color-maintenance routine into a moment of pure luxury. For those transitioning to gray or rocking silver tones, this shampoo acts as an intensifier, boosting shine and clarity while minimizing split ends. Whether used daily for intense correction or weekly for simple maintenance, CHI ensures your blonde stays luminous, bouncy, and perfectly toned, providing the ultimate "glass-hair" finish with every rinse.

Silk Amino Complex Technology: Infused with ceramic, amino acids, and silk, this unique complex deeply nourishes the hair cuticle for ultimate color saturation and moisture delivery. It ensures that the violet pigments adhere evenly to the hair shaft, resulting in a consistent, radiant tone from roots to ends.

Instant Brass Neutralization: Specifically formulated with high-potency violet dyes, this shampoo instantly erases yellow and gold tones in blonde and gray hair. You can customize your results by leaving the lather on for 1 to 5 minutes, allowing for total control over your shade’s coolness.

Botanical Moisture Infusion: A blend of Lavender, Chamomile, and Peppermint extracts works to replenish the moisture often lost during chemical lightening services. These natural ingredients restore a healthy "bounce" and luster to your strands, leaving them feeling silky and hydrated.

Versatile Color Enhancement: While perfect for icy blondes, this shampoo is also an ideal treatment for gray and silver hair to enhance brilliance and remove dullness. It offers color preservation and balance in one step, making it a versatile tool for anyone looking to maintain cool-toned vibrancy.

Gentle, Protective Formula: Crafted without sulfates, parabens, or silicones, this formula provides a high-performance clean that won't strip your professional color. It effectively removes environmental pollutants and build-up while sealing the cuticle to minimize split ends and frizz.