New Blonde: Lotion - Size : 25.4 oz

Goldwell New Blonde is a revolutionary salon-exclusive product which not only creates natural-looking blended highlights, but also provides a solution for re-growth in between highlighting services - plus, it works in just 5 minutes! Its simple, New Blonde works by lightening only your natural hair by 1 - 1.5 levels (for a subtle yet significant difference).

To be used with Goldwell New Blonde: Base Lifting Cream .

Revolutionary beautiful blonde:

• Dark regrowth and harsh highlight contrasts - never again!

Revolutionary simple:

• Just one product with a customized lotion
• 5 minute processing time at the shampoo bowl
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  Innovative: Neutral 5 Lifting System:
• An interactive dyestuff combination for neutralization of warm pigments.
• Neutral results without brassiness - on every tone level with just one product
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  Customized developer ensures fast and even distribution:
• Guaranteed softening of contrast in 5 minutes
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  WHICH SALON CLIENT IS NEW BLONDE PERFECT FOR?
• Any client with over 50% highlights.
• Any client with a base level of 5-9.
• Clients who desire a natural, soft highlight contrast
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  Using Goldwell New Blonde in combination with highlighting service:
• Softens the base level between the highlight sections.
• Contrasts are softened - for an unbeatable natural blonde
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  Using Goldwell New Blonde Highlight in-between highlighting services:
• Softens the base level at the regrowth.
• The regrowth becomes less noticable - for a soft transition into the mid-lengths and ends
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  -GOLDWELL NEW BLONDE Base Lifting Cream, 60 mL tube (approx. 2 applications)
  -GOLDWELL NEW BLONDE Lotion, 750 mL (approx. 24 applications)
  
  FAQs:
  What happens if you let New Blonde process for longer than 5 minutes?
• If processed for longer than 5 minutes, color results could become brassy and/or golden.
• What is the extent of damage with New Blonde compared to other lighteners?
• Hair is significantly less stressed with New Blonde compared to any other lightening processes such as highlifting or lightening.
• Does it make a difference if highlights for the Full-Service are done with a lightener or highlift color?
• No, New Blonde can be used in combination with a lightener as well as highlifted highlights.
• Will hair get lighter with time?
• New Blonde may influence the amount of highlights needed as regrowth will be lighter, you may simply need fewer highlights. If blonde becomes too light you can easily create darker contrasts with Colorance Lowlights.
• Can I apply Colorance Blonde Toning after New Blonde?
• Yes, if needed, you can apply Colorance Blonde Toning.
• When doing a Full Service application, can I also apply New Blonde before the highlighting service?
• Yes, New Blonde can be applied before or after highlighting. If you do it after, the process is shorter because New Blonde can be applied directly onto towel-dried hair
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  TIP FOR FIRST TIME USAGE:
• For new clients, the first New Blonde application should be applied at the regrowth AND mid-lengths and ends, for a full head application. For every following appointment use New Blonde at the regrowth only.
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  TIP FOR HIGHLIGHT RECHARGE SERVICE:
• For best results, regrowth needs to be no larger than 1/2 inch in length. If larger than 1/2 inch, a Full Service is recommended
• Mixing ratio: 1:1 - 30 mL New Blonde Lotion + 30 mL New Blonde Base Lifting Cream
  
  Application:
  -New Blonde Full Service
  1.) Highlight as usual. Rinse and shampoo with colorglow[IQ] Color Cleanse Shampoo.
  2.) Apply New Blonde directly at the shampoo bowl onto towel-dried hair (New Blonde can be applied to dry or towel-dried hair. Due to easy and fast application, we recommend applying it onto towel-dried hair). For fast application use a large brush and broad sections (approx. 1 inch).
  3.)Process for 5 minutes only - do not exceed !
  4.) Shampoo with colorglow[IQ] Color Cleanse Shampoo and condition with colorglow[IQ] Color Neutralize Conditioner. Then finish with appropriate colorglow[IQ] Color Finish Serum.
  
  -New Blonde Highlight Recharge Service
  1.) Shampoo hair when necessary, to remove styling residue.
  2.) Apply New Blonde directly at the shampoo bowl onto towel-dried hair (New Blonde can be applied to dry or towel-dried hair. Due to easy and fast application, we recommend applying it onto towel-dried hair). For fast application use a large brush and broad sections (approx. 1 inch).
  3.)Process for 5 minutes only - do not exceed !
  4.) Shampoo with colorglow[IQ] Color Cleanse Shampoo and condition with colorglow[IQ] Color Neutralize Conditioner. Then finish with appropriate colorglow[IQ] Color Finish Serum.

  Product Options Available are as follows:

  • Size : 25.4 oz - Goldwell New Blonde: Lotion
  4.06