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Price:$15.28

SKU: ita64-4-23-oz

4.23oz
In stock

Ships from California

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100% GENUINE
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Description
Ingredients
Product Details

What it is:
IT&LY Advanced Color Protection Thermoactive Fluid Thermactivated, triple-action medium hold fluid.

What it does:
Strengthens, conditions and protects hair color with ACP Complex and Phytokeratin

Use: Apply evenly to towel-dried hair. Do not rinse. Proceed with thermal styling.

*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients

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Frequently Asked Questions

What does the thermoactive technology in IT&LY Hair Fashion Advanced Color Protection Fluid do?

The thermoactive formula activates with heat styling, creating a protective barrier around colored hair. This technology helps seal the hair cuticle, reducing color fading and minimizing damage from blow dryers, flat irons, and other heat tools commonly used after coloring treatments.

Is IT&LY Hair Fashion Advanced Color Protection Fluid safe for color-treated hair?

Yes, this fluid is specifically formulated for color-treated hair and designed to protect your color investment. The advanced formula works to preserve color vibrancy while providing heat protection, making it ideal for maintaining freshly colored or regularly dyed hair.

Can I use this product on all hair types?

IT&LY Hair Fashion Advanced Color Protection Fluid is suitable for most hair types, especially those that are color-treated. However, if you have extremely fine or delicate hair, we recommend applying it to mid-lengths and ends rather than roots to avoid weighing down your hair.