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Description
Experience a lavish cleansing ritual that transforms brittle, thirsty strands into a cascade of radiant vitality with IT&LY Magic Nourishing Shampoo. Specifically engineered for dry, dehydrated, and over-processed hair, this rejuvenating formula goes beyond standard cleansing to deliver a wave of deep hydration that revitalizes your locks from root to tip. By utilizing an innovative blend of low molecular weight Hyaluronic Acid and hydrolyzed Moringa proteins, this shampoo creates a weightless protective layer that restores softness and brilliant shine with every wash.
The true magic lies in the synergy of its high-performance ingredients, which work together to repair and strengthen weakened hair fibers. While traditional shampoos can strip away essential moisture, this gentle formula preserves the hair’s natural oils while actively replenishing its internal water reserves. It is particularly effective for those with chemically treated or color-damaged hair, providing a "reset" for your texture that makes managing and styling your hair feel effortless and indulgent.
Beyond hydration, this 10.14 oz powerhouse is equipped with advanced Color Boost technology and green walnut extracts to lock in your salon-fresh hue. Built-in UV protection acts as an invisible shield against sun-induced fading and oxidative stress, ensuring your color remains vibrant and luminous for longer. Whether you are fighting the drying effects of heat tools or environmental pollution, this Italian-crafted shampoo leaves your hair feeling velvety-soft, remarkably resilient, and smelling as fresh as a professional spa treatment.
Deep 3K-Da Hyaluronic Hydration: This formula utilizes low molecular weight Hyaluronic Acid to penetrate deeply into the hair shaft, providing intense, long-lasting moisture that restores suppleness to even the most dehydrated strands. By locking in water, it effectively eliminates frizz and leaves your hair feeling exceptionally smooth and manageable.
Moringa Protein Repair Complex: Hydrolyzed Moringa proteins work synergistically to repair and reinforce damaged hair fibers, adding strength and vigor to brittle or over-processed hair. This protein boost helps reduce breakage and split ends, giving your hair a healthy, vital appearance from the very first use.
Advanced Color Boost Technology: Featuring a specialized complex designed to enhance and maintain the vibrancy of dyed hair, this technology prevents pigments from washing away prematurely. It ensures your professional color looks fresh and multidimensional between salon visits, preserving the "just-colored" radiance.
Integrated UV & Antioxidant Defense: Infused with green walnut extracts, this shampoo provides a natural shield against damaging UV rays and environmental pollutants that cause color fading and dryness. This protective barrier helps maintain the integrity of the hair's surface, keeping it shiny and resilient against daily sun exposure.
Gentle Salon-Grade Cleansing: Crafted in Italy for all hair types, this gentle formula effectively removes impurities without stripping away the essential nutrients your hair needs to thrive. Its lavish lather provides a luxurious sensory experience while remaining safe for sensitive, chemically-treated, and color-treated locks.
UPC: 8029840029820
