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Description
Ingredients
Product Details
What it is:
A shampoo specially developed for bleached hair to re-moisturise, stop colour fade and help stop yellowing and colour oxidisation.
What it does:
A deeply moisturising shampoo for lightened blonde or treated hair. The shampoo has a lovely pearl consistency. Enriched with Chromalight that helps colour to last longer and also protects against outside agressors that cause yellowing and oxidizing.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Yes, ITELY Oh My Blonde is specifically formulated to be gentle on color-treated and blonde hair. The shampoo is designed to cleanse without stripping natural oils or damaging delicate strands. However, if you have an extremely sensitive scalp or known allergies, we recommend doing a patch test first or consulting with your stylist before regular use.
ITELY Oh My Blonde Shampoo contains carefully selected cleansing agents and conditioning components that work together to enhance blonde tones while maintaining hair health. The formula is designed to be sulfate-free and includes ingredients that protect color vibrancy. For a complete ingredient list, please check the product label or contact our customer service team.
ITELY Oh My Blonde is specifically formulated for blonde, light, and color-treated hair. While the gentle formula won't damage dark hair, it's optimized to enhance and maintain blonde tones. For uncolored or dark hair, we recommend using a general-purpose shampoo from the IT&LY Hair Fashion collection designed for your hair type.








