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Description
Ingredients
Product Details
What it is:
A gentle daily cleanser for color-treated hair that helps prolong color radiance.
What it does:
Gently eliminates residue and helps protect color-treated hair. Hair feels soft and looks shiny.
What else you need to know:
All color-treated hair types
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
L'Oreal Serie Expert Vitamino Color A-OX Shampoo contains a proprietary Vitamino Color complex enriched with antioxidants (A-OX technology) that help protect color-treated hair. The formula includes key ingredients designed to cleanse gently while preserving hair color vibrancy and preventing oxidative damage that can fade color over time.
Yes, this shampoo is specifically formulated for color-treated hair, including highlighted and bleached hair. The A-OX antioxidant complex is designed to protect against color fading and oxidative stress. However, always perform a patch test if you have sensitive scalp conditions, and consult with your stylist if your hair is severely damaged.
For best results, use this shampoo 2-3 times per week, or as needed based on your hair type and lifestyle. Using it too frequently may lead to over-cleansing. On non-shampoo days, rinse hair with cool water to help maintain color vibrancy. Pair with the matching conditioner for optimal color protection.








