Signature Blonde Plus Nourishing Violet Shampoo - 6.8 oz

Elevate your blonde to a state of luminous perfection with the Milbon Signature Blonde Plus Nourishing Violet Shampoo. This isn't just a typical toning cleanser; it is a sophisticated, professional-grade treatment specifically engineered to revitalize repeatedly lightened or bleached hair that has lost its structural integrity. While many purple shampoos can leave hair feeling straw-like and stripped, this innovative formula features a specialized "Detangle Activator" that ensures a silky-smooth, pleasant experience during both the lathering and rinsing phases.

The true power of this shampoo lies in its advanced reparative chemistry, utilizing a superior blend of MSVK (Matrix Solubilized Variable Keratin) and Evening Primrose extract. These high-performance ingredients work in tandem to rebuild the essential proteins within the hair shaft that are often depleted during intense chemical services. Simultaneously, Milbon’s proprietary "Internal Reflector" technology restores the hair's inner ability to shine, ensuring that your blonde doesn't just look bright on the surface, but radiates health from within.

Immerse yourself in the "Luminous Petal" fragrance, an elegant and clean scent that features sophisticated notes of Plum and Lilac to raise your expectations for beauty with every wash. This daily-use formula is saturated with rich purple pigments specifically chosen to neutralize unwanted brassiness and stubborn yellow undertones instantly. By incorporating this nourishing shampoo into your routine, you are providing your hair with the necessary tools to remain healthy, shiny, and vibrant long after you leave the salon chair.

Brass-Neutralizing Pigments: This formula is infused with high-intensity purple pigments that immediately target and remove unwanted yellow and brassy tones from blonde hair. It provides a clean, cool-toned finish that keeps your color looking fresh and bright between salon appointments.

MSVK Structural Repair: Utilizing a specialized blend of hydrolyzed silk and keratin, the shampoo works to rebuild the protein matrix in damaged, bleached hair. This intensive repair process restores strength and resilience to strands that have been weakened by repeated lightening.

Detangle Activator Technology: Enriched with Sodium Cocoyl Glutamate, this unique activator prevents the hair from tangling during the washing process. It ensures that the hair remains manageable and soft even while the rich lather is working to purify the scalp.

Luminous Shine Restoration: The inclusion of "Internal Reflector" technology helps to smooth the hair's internal structure so it can better reflect light. This results in a multidimensional shine and a healthier overall appearance for even the most processed blonde hair.

Nourishing Botanical Extracts: Infused with Evening Primrose extract, this daily-use shampoo provides a boost of hydration to parched, lightened strands. It leaves the hair feeling exceptionally soft and supple without the heavy buildup associated with traditional deep conditioners.