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The future of your hair color is no longer a choice between harsh chemicals and aging strands. Rohto Mentholatum 50 Megumi Gray Hair Care Coloring Shampoo is a revolutionary dual-action breakthrough that cleanses while gradually depositing a natural, rich black pigment to seamlessly mask silver regrowth. This is not your typical high-intensity dye; it is a sophisticated "aging care" ritual that utilizes five types of natural seaweed extracts—including Hijiki and Gagome—to nourish the scalp environment and restore a dense, youthful vitality to every follicle. As you work the mild, herbal-scented lather into your roots, you are engaging a process that darkens hair incrementally, ensuring a look that is authentically yours rather than a flat, "painted-on" appearance.
Why subject your delicate scalp to ammonia and parabens when you can drench your hair in a botanical infusion designed for resilience? This formula is supercharged with a duo of natural vegetable oils—Rice Bran and Rapeseed—which act as a "lustre shield," wrapping damaged cuticles in a protective embrace to tame frizz and lock in a mirror-like shine. It is the ultimate solution for those with sensitive scalps, as it is free from 10 major allergenic ingredients, allowing you to prioritize your skin’s health without sacrificing your aesthetic. The translucent, nutrient-rich liquid builds color depth over 10 consecutive washes, providing a subtle transformation that leaves your hair feeling soft, supple, and noticeably more manageable.
Authentic beauty is chic, and this coloring shampoo embodies that philosophy by pairing traditional Japanese marine wisdom with modern pharmaceutical precision. It is designed for daily use, effectively replacing your standard shampoo and conditioner while providing a "bouncy" finish that defies the typical dryness associated with home coloring. By fostering a healthy, balanced scalp environment, 50 Megumi helps reduce the appearance of thinning while the "black" variant provides a deep, cool-toned hue that looks stunning on all skin tones. Experience the ritual of a professional color-maintenance treatment in the comfort of your own shower, and watch as your hair evolves into a more vibrant, radiant version of itself every time you wash.
This "Aging Care" innovator is infused with five natural seaweed essences, including Gagome and Hijiki, to deeply nourish the scalp while gradually developing a rich black color. The mild formula works over time to cover gray hair naturally, avoiding the harsh "re-growth line" often seen with traditional salon dyes.
A signature blend of Rice Bran and Rapeseed oils provides a high-gloss finish, smoothing the hair cuticle and repairing damage caused by previous chemical treatments or environmental stress. These oils mimic the scalp’s natural lipids to lock in moisture and leave hair feeling velvety-soft rather than brittle.
Formulated without 10 major irritants, including ammonia and silicones, this shampoo is exceptionally gentle on the scalp and hair core, making it safe for daily use. Your hair will feel immediately quenched and more resilient, with a healthy scalp balance that supports natural hair growth cycles.
The refreshing herbal scent provides a sensory, spa-like experience, while the easy-to-use liquid formula requires no gloves and leaves no staining on your hands when used correctly. It simplifies your routine by combining cleansing, conditioning, and color-toning into one efficient, 5-minute step.
Proudly crafted by Rohto Pharmaceutical in Japan, this shampoo is a cult favorite for its ability to deliver "bouncy," voluminous hair while maintaining a deep, natural-looking black shade. It is the perfect maintenance tool to prolong the time between professional salon visits or to transition to a more holistic coloring approach.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
This shampoo contains a blend of natural botanical extracts combined with Hada Labo's signature hydrating ingredients. Key components include mentholatum for a refreshing scalp sensation, coloring agents derived from plant sources, and moisturizing compounds that help maintain hair hydration. The formula is designed to gently cleanse while depositing color-conditioning benefits with each wash.
Yes, this shampoo is specifically formulated for color-treated hair. It's designed to cleanse gently while helping to preserve and enhance hair color. The conditioning properties help protect colored strands from dryness that can occur after coloring treatments. For best results, wait 48-72 hours after coloring before first use.
The Rohto Mentholatum formula includes gentle cleansing agents suitable for sensitive scalps. However, the mentholatum cooling effect may feel intense for some individuals with extreme sensitivity. We recommend doing a patch test first. If you experience irritation, discontinue use and consult with a dermatologist. Those with sensory sensitivity to cooling sensations may prefer a milder option.








