SKU: aei65-10-14-oz
Ships from California
Description
What it is:
Alter Ego Italy Silver Maintain Shampoo
What it does:
Silver Maintain Shampoo is an anti-yellowing shampoo that effectively neutralises undesired yellow reflections for up to 5 weeks. The blonde colour will be not only extremely bright, shiny and intense, but also purified from any unwanted tone. The hair fibre is strengthened and revitalised, and the effect will be soft and silky hair. Formula enriched with neutralising Purple pigment, the intense antioxidant power of Goji Berries to preserve colour for longer, and Argan Oil. The innovative Urban Shield Technology acts as an anti-pollution shield
What else you need to know:
- Anti-yellowing neutralising shampoo
- Ideal for all types of blonde, bleached and grey hair
- Enriched with Purple pigment
- Neutralises undesirable yellow reflects
- Action up to 5 weeks
- Static electricity control
- Increased control during styling
- Urban Shield Technology
- Anti-pollution
- Creamy purple texture
Product Recommendations
- Reviews
- Questions

The BEST for silver hair
I've tried many products over the 5 years that I have had my natural silver hair and this is the best in achieving the refreshed color. Wash, leave in for a few minutes and rinse. My hands turn a little purple but that doesn't bother me since it proves how pigmented the product is. A little goes a long way and I use it once a month, though I only wash my hair every 4 or 5 days. Love this product. First time I purchase from my stylist in California and so glad to find it online.