View all products by Alter Ego Italy

Alter Ego Italy Silver Maintain Shampoo

Now: $19.99

What it is:
Alter Ego Italy Silver Maintain Shampoo

What it does:
Silver Maintain Shampoo is an anti-yellowing shampoo that effectively neutralises undesired yellow reflections for up to 5 weeks. The blonde colour will be not only extremely bright, shiny and intense, but also purified from any unwanted tone. The hair fibre is strengthened and revitalised, and the effect will be soft and silky hair. Formula enriched with neutralising Purple pigment, the intense antioxidant power of Goji Berries to preserve colour for longer, and Argan Oil. The innovative Urban Shield Technology acts as an anti-pollution shield

What else you need to know:

  • Anti-yellowing neutralising shampoo
  • Ideal for all types of blonde, bleached and grey hair
  • Enriched with Purple pigment
  • Neutralises undesirable yellow reflects
  • Action up to 5 weeks
  • Static electricity control
  • Increased control during styling
  • Urban Shield Technology
  • Anti-pollution
  • Creamy purple texture


Alter Ego Italy Silver Maintain Shampoo
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