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Description
Ingredients
Product Details
What it does: Alterna's Fade-Proof Fluide provides the highest level of color protection while enhancing your hair's vibrancy and shine. It combines the hair-strengthening properties of pure, organic bamboo extract with the color-locking extract of Kalahari melon. Its rinse-resistant Color Hold® technology joins UV+, a barrier against both UVA and UVB sun exposure. A weightless formula, it also enhances vibrancy and multi-dimensional shine. Can be used alone or combined with any styling aid.
What it is formulated WITHOUT:
What else you need to know: Good for you Beauty: All Alterna products contain certified organic ingredients that are grown responsibly. Traded ethically, the production and sale of these ingredients aids in supporting the development of local communities while remaining environmentally friendly. Alterna products are also free of sodium chloride, gluten, TEA, and DEA.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
No, Alterna Bamboo Color Care UV+ is sulfate-free, making it gentle on color-treated hair while effectively cleansing without stripping natural oils or fading hair color.
Yes, Alterna Bamboo Color Care UV+ is specifically formulated to protect and extend color vibrancy in color-treated hair. The fade-proof technology and UV protection work together to minimize color fading while maintaining hair health.
The UV+ technology provides dual sun protection that shields color-treated hair from UV rays, which are a leading cause of premature color fading. This helps maintain color brightness and prevents the dull, brassy appearance that often results from sun exposure.