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Description
Ingredients
Product Details
A Professional Only Treatment
Intensified Color Vibrancy
Longer Lasting Color
Superior Gray Coverage
Turn any Professional Hair Color into an Enzyme Based Alterna Color! Add Alterna's Color Hold to any professional hair color to transform it into an enzyme based Alterna service, prolonging color vibrancy and richness.
A combination of specialized ingredients helps spread color into the hair shaft and aids in its deposition to the hair. The addition of specific enzymes allows the color to penetrate more deeply into the hair shaft and "lock" the color to the hair for better gray coverage and for a greater number of wash cycles. Certified Organic Botanicals provide essential vitamins and nutrients to restore strength and increase shine for healthy looking hair.
Color Hold is *clinically proven to deliver:
10X better color intensity and over 10x better gray coverage after 28 days!
*Clinical testing performed by an independent lab. Subjects tested color with Color Hold vs. color alone for 28 days.
1 Liter of Color Hold yields 65 - 130 applications.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Alterna Professional Color Hold is formulated with a blend of color-protective ingredients including antioxidants and UV filters designed to shield color-treated hair from fading. The formula is sulfate-free and includes plant-based conditioning agents. For a complete ingredient list, please refer to the product packaging or contact our customer service team, as formulations may vary by product line within the Color Hold range.
Yes, Alterna Professional Color Hold is specifically designed for color-treated hair. The sulfate-free formula is gentler than traditional shampoos and conditioners, helping to preserve hair color vibrancy while cleansing. However, if you have sensitive scalp conditions or known allergies to specific ingredients, we recommend performing a patch test or consulting with a dermatologist before use.
For best results, use Alterna Professional Color Hold as your regular shampoo and conditioner routine. Most users apply it 2-3 times per week, though frequency depends on your hair type, styling habits, and how quickly your color fades. Those with dry or heavily treated hair may benefit from using it more frequently, while others might prefer less frequent washing to extend color longevity.