With Back to Basics Vanilla Plum Fortifying Shampoo senses are indulged as hair is treated to a beneficial blend proven to fortify weak hair. Natural proteins and detangling conditioners help increase elasticity and prevent breakage, leaving hair shiny, strong, and resilient.Blow dry, brush, blow dry, curl, brush, straighten, pull, twist, blow dry, tug, brush, set... these are just a few things we do to our hair every day. As time goes on, our hair begins to feel the effects, and we notice dry, split ends, breakage, and weak, lifeless styles. Now you can give your hair the strength to go on! Vanilla Plum Fortifying Shampoo and Conditioner not only restores and repairs damaged, weak hair, but enriches and strengthens to bring hair back to its most healthy, beautiful state. Pure and simple.