Floyd's 99 Barbershop Pomade Limited Edition - Matte Cream

It’s time to retire that stiff, crunchy hair gel and upgrade to a grooming legend. Floyd's 99 Barbershop Classic Hold Pomade is a masterclass in balance, co-developed with the experts at Suavecito to bring you that iconic "West Coast" slickness with a modern, breathable feel. This water-based formula provides a reliable medium hold that keeps your pompadour, side part, or slick-back in place without turning your hair into a helmet. It strikes that perfect, nostalgic chord between a traditional wax and a contemporary cream, giving you the control you need with a flexibility that invites you to run your fingers through your hair.

The finish is a sophisticated medium shine—polished enough for a formal event but subtle enough for your daily grind at the office. Because it is water-soluble, it glides onto your strands with a creamy consistency that makes styling effortless, even on the busiest mornings. When the day is done, you won't need a deep-cleansing ritual or harsh soaps to get it out; it washes away completely with just water, leaving your hair feeling soft, clean, and untouched by heavy residue. It’s the ultimate low-maintenance tool for the high-impact man who values a clean scalp as much as a sharp silhouette.

Beyond the performance, it’s the sensory experience that truly sets Floyd’s apart. Infused with a mild, masculine scent that feels clean rather than overpowering, this pomade becomes a subtle part of your personal brand. It’s particularly effective for those with medium-to-coarse hair who struggle with flyaways or unruly texture, smoothing down stubborn strays for a look that is consistently intentional. Whether you apply it to damp hair for extra gloss or dry hair for a stronger, more matte-leaning grip, this 4 oz tin is your ticket to a timeless, barbershop-fresh aesthetic every single day.

The Medium Hold & Shine formula offers the perfect middle ground for versatile styling, ensuring your hair stays structured without the rigid, "glued-down" look of cheaper gels. It provides enough grip for classic pompadours while remaining pliable enough to restyle throughout the day if your look needs a quick refresh.

This water-soluble blend is engineered to wash out completely with just water, protecting your hair from the buildup and greasiness associated with oil-based products. You can enjoy a high-performance style during the day and a completely clean feel by evening without needing specialized clarifying shampoos.

Co-developed with the legendary Suavecito brand, this pomade combines world-class formulation expertise with Floyd’s 99 signature barbershop heritage. This partnership ensures a professional-grade consistency that applies smoothly and never flakes, regardless of the weather or humidity.

The formula is exceptionally effective at taming flyaways and smoothing coarse textures, making it a "holy grail" product for men with thick or unruly hair. It coats each strand to provide a sleek, uniform finish that enhances your hair’s natural health and appearance without using harsh chemicals.

Customizable application allows you to control your finish; apply to damp hair for maximum shine or to dry hair for a tighter hold with a more natural look. This versatility makes it an all-in-one grooming solution that adapts to both your formal evening events and your casual weekend outings.