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Description
Ingredients
Product Details
What it is:
Have you been looking for low-commitment hair color? Try Guy Tang #Mydentity Demi-Permanent Hair Color. It’s a vibrant hair color that showcases your individuality. Choose from several multi-dimensional shades, like dark blonde/dusty lavender, blonde/ice gold, and more.
What it does:
This cream demi-permanent hair color deposits pigment onto your strands when used with a quality hair color developer. The color will eventually wash out since it is not deposited deeply within the strands. Its creamy consistency makes it easy to apply to your hair strands.
What else you need to know:
This hair color takes anywhere from 5-25 minutes to process - leave it on longer for more opaque coverage. These shades are perfect for low lighting. Follow the included instructions to achieve true-to-color results.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
Guy Tang #MyDentity is formulated to be gentle on the scalp compared to permanent colorants. However, if you have a sensitive scalp or known allergies to hair dye ingredients, we recommend performing a patch test 24-48 hours before full application. The demi-permanent formula contains conditioning agents that help minimize scalp irritation, but individual sensitivities vary.
Guy Tang #MyDentity is crafted with a blend of nourishing ingredients including keratin, argan oil, and plant-based conditioning agents. The formula is ammonia-free and PPD-free, making it a gentler alternative to permanent dyes. It also contains moisture-locking polymers to help preserve color vibrancy while conditioning hair during the coloring process.
Guy Tang #MyDentity typically lasts 24 shampoos or about 4-6 weeks, depending on your hair's porosity and how often you wash. Hair that's more porous may process faster and fade slightly quicker. To extend color longevity, use color-safe shampoo and conditioner, avoid hot water, and minimize heat styling.