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Description
Ingredients
Product Details
IT&LY Advanced Color Protection Chelating Sulfate-Free Treatment Shampoo
Dual action clarifying-chelating shampoo with ACP Complex and Phytokeratin for color treated hair. Removes excess styling aid build-up and chelates chlorine and mineral deposits prior to technical services.
Use: Apply to wet hair, massage, let proceed for 2-3 minutes, then rinse. For clarifying action, proceed with the appropriate ACP Conditioner. For a chelating action, proceed with the technical service. Recommended twice a week or every 4 shampoos.
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*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
IT&LY Advanced Color Protection Chelating Treatment Shampoo removes mineral buildup, chlorine, and heavy metal deposits that can dull color vibrancy and cause unwanted tones. By gently cleansing these impurities, it helps maintain your color's brightness and extends the longevity of your color treatment, leaving hair looking fresher and more vibrant between salon visits.
Yes. IT&LY Advanced Color Protection Chelating Treatment Shampoo is specifically formulated with color-protective technology to safely remove buildup without stripping or fading your color. It's designed to balance cleansing power with gentle care, making it suitable for all hair types that have received color treatments. For best results, follow the recommended usage frequency based on your water quality and lifestyle.
Usage frequency depends on your environment and hair condition. If you have hard water, swim regularly, or use heat styling tools frequently, use IT&LY Advanced Color Protection Chelating Treatment Shampoo once weekly or bi-weekly. For normal conditions, monthly use is typically sufficient. Start with less frequent use and adjust based on how your color and hair feel. Always follow with a moisturizing conditioner.