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Price:$14.69

SKU: ita18-10-oz

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Description
Ingredients
Product Details
IT&LY Classic Advanced Color Protection Conditioner

The most technologically advanced hair color protection system. Ingredients guarantee to significantly reduce hair color fade and protect your hair color investment between salon visits. Natural antioxidants. State of the art UV inhibitors. Rich protein and moisture balanced formula.

ACP Conditioner is a rich conditioning formula designed to repair and strengthen all hair types. Advanced protein and moisturizing agents penetrate the hair to repair and protect. Adds body, shine and manageability. Fortified with IT&LY's Advanced Color Protection formula to guarantee exceptional color longevity. Ideal for daily use or for deep conditioning treatments.

IT&LY ACP System grants ultimate protection from the 4 leading causes of hair color fade

1) Shampoo: Because a significant percentage of permanent hair color attaches to the outer cuticle layers of the hair, even the most gentle surfactants (surface cleansing agents in all shampoos) dislodge or loosen hair color pigment. The action is further supported by the use of hot or warm water that is necessary for proper cleansing but softens cuticle layers, leaving them less supportive of color pigment when closing.

2) UV Rays: UV rays are the second most damaging contributor to hair color fade. The entire ACP System contains the most advanced UV filters available to protect against UV fading.

3) Mechanical & Heat Styling: Mechanical and heat styling cause a breakdown of the outer cuticle layers. As a healthy cuticle layer seals and protects color, cuticle abrasion leaves color more vulnerable to each of the remaining three culprits of hair color fade.

4) Improper Choice of Hair Styling Products: A leading and often under-emphasized enemy of hair color. Certain cleansing, conditioning and styling products, while delivering specific benefits, reek havoc on hair color. Waxes, oils, gels, sprays and even specific botanical ingredients can actually strip color from the hair or impede proper color penetration and hold.

Use: Apply after shampooing with IT&LY ACP Shampoo. Distribute evenly through the hair and scalp. Leave on 2-4 minutes. Rinse and style. For deep conditioning apply to towel dried hair, leave on for 15-25 minutes. Rinse thoroughly.

*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients

Product Recommendations

IT&LY Advanced Color Protection Volumizing Conditioner
IT&LY Advanced Color Protection Restructuring Conditioner
IT&LY Advanced Color Protection Nourishing Conditioner

Frequently Asked Questions

What ingredients does IT&LY Classic Advanced Color Protection Conditioner contain?

IT&LY Classic Advanced Color Protection Conditioner is formulated with color-lock technology and conditioning agents designed to seal the hair cuticle and protect color vibrancy. The formula includes nourishing conditioners that help maintain moisture balance while creating a protective barrier around colored hair. For a complete ingredient list, please refer to the product packaging or contact our customer service team.

Is IT&LY Color Protection Conditioner safe for color-treated hair?

Yes, IT&LY Classic Advanced Color Protection Conditioner is specifically formulated for color-treated hair. The advanced formula helps extend color longevity while conditioning and protecting hair from damage. It's sulfate-free and designed to be gentle on processed hair, helping maintain color integrity with regular use.

How often should I use IT&LY Classic Advanced Color Protection Conditioner?

For best results, use IT&LY Classic Advanced Color Protection Conditioner after every shampoo. Apply to damp hair, focusing on the mid-lengths and ends. Leave on for 1-3 minutes, then rinse thoroughly with cool water. Regular use helps maximize color protection and maintain hair softness and shine.