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Description
Ingredients
Product Details
What it is:
Medium hold modeling fluid. Pure Fluid Experience's high hydration level leaves hair extremely soft and shiny. It is rich in "Desert Blend" (Agave, Joshua Tree and Cholla Cactus).
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
IT&LY Pure Fluid Experience is formulated with lightweight, nourishing ingredients designed to work gently on hair and scalp. The fluid formula prioritizes ingredient transparency and is crafted to minimize irritation. If you have a sensitive scalp or known allergies, we recommend reviewing the full ingredient list on the packaging or performing a patch test before full application. Always consult with a dermatologist if you have specific scalp sensitivities.
Apply IT&LY Pure Fluid Experience to clean, damp hair, focusing on mid-lengths to ends. The lightweight fluid formula absorbs quickly without weighing hair down. Use a small amount—a little goes a long way—and distribute evenly with your fingers or a comb. For styled hair, you can apply to dry strands as a finishing touch. Adjust the amount based on your hair length and thickness for optimal results.
Yes, IT&LY Pure Fluid Experience is specifically designed as a lightweight fluid that won't weigh down fine or thin hair. The pure, non-greasy formula provides nourishment and smoothness while maintaining volume and natural movement. This makes it ideal for those seeking conditioning benefits without the heaviness of traditional oils or serums.