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Description
Ingredients
Product Details
What is this product?
Enriched with Cocoa Butter, Pure Matt Extra Strong is the ideal wax to model and sculpt the hair into textured strands. It provides softness and hydration. Particularly suitable for curly, dehydrated hair.
More info:
Pure Matt Extra Strong doesn't flake and is perfect for all hair types to create texture, mold waves and define curls all while providing superior hold with the added benefit of conditioning and rejuvenating the hair.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
IT&LY Purity Design Pure Matt Wax is formulated with consideration for scalp health. However, if you have a particularly sensitive scalp or known allergies, we recommend performing a patch test on a small area first. The wax is designed to provide strong hold without harsh buildup, but individual sensitivities vary. If irritation occurs, discontinue use and rinse thoroughly.
IT&LY Purity Design Pure Matt Wax is formulated as a professional-grade styling wax with a matte finish. The product is designed with a balanced blend of natural and synthetic polymers that create structure without shine. For a complete ingredient list, please refer to the product packaging or contact IT&LY Hair Fashion directly, as formulations may be updated to meet current cosmetic standards.
Start with a small amount—approximately the size of a pea or coin—and warm it between your fingers until it becomes pliable. Work through damp or dry hair, focusing on the areas where you want definition and hold. You can always add more, but it's easier to adjust with less product. Extra Strong hold means a little goes a long way.








