Ships from California
Description
Ingredients
Product Details
What it is:
Pastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next?
What it does:
Thanks to Joico’s NEW Color Intensity Eraser, color-obsessed you can now change their custom color quickly and easily while leaving locks gleaming in healthy condition!
What else you need to know:
In 30 minutes or less, our brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair ready (and joifully waiting) for its next color transformation.
*Please be advised that this color remover is as strong as bleach and needs to be carefully used. Please follow directions on package accordingly.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Joico Color Intensity Eraser is a color-depositing treatment that helps fade, neutralize, or shift unwanted hair color tones. It works by depositing pigment that can neutralize brassy, orange, or red undertones, or reduce the intensity of permanent or semi-permanent color. It's not a bleach or lightener—it's designed to modify existing color rather than lift it.
Joico Color Intensity Eraser is formulated to be gentle and is suitable for most hair types, including colored, damaged, and treated hair. However, if your hair is extremely fragile, chemically compromised, or you have a sensitive scalp, we recommend doing a patch test first and consulting a professional colorist to ensure it's right for your specific hair condition.
Yes, Color Intensity Eraser can be used on lightened or bleached blonde hair to neutralize brassy, yellow, or orange tones. Many users apply it to platinum or light blonde to achieve cooler, ashy tones. Leave time and frequency depend on your desired result—start with shorter processing times and adjust based on how your hair responds.