What it is:
Introducing NEW Color Intensity Color Butter...brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up.
What it does:
Parched strands become completely quenched, gloriously glossy, and silky to the touch; that's because Color Butter strengthens weak, pre-lightened hair, restoring vital moisture levels that leave hair frizz free and amazingly responsive to styling. The possibilities are endless. Color Butter offers a rich-yet-weightless treatment that gives you the pop of a temporary color with intense conditioning benefits.
What else you need to know:
Formulated with Joico's state-of-the-art technology—including restorative Arginine, and powerful Bio-Advanced Peptide ComplexTM to strengthen and repair hair—Color Butter is designed to fuse fun and fashion with serious care.