Blond Absolu Ultra-Violet Purple Shampoo - 34 oz

What it is:
Iridescent purple shampoo with hyaluronic acid for lightened or highlighted hair to neutralise brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde.

What it does:
An intense brass-reducing formula giving instant blonde illumination. Instantly neutralises brass & yellow undertones

What else you need to know:

• Durable anti-brassiness action
• Restores shines & softness
• Boosts colour luminosity