Direction is the professional's choice for blow-dry styling. Direction contains our exclusive "memory hold" technology that allows you to brush through and reset the hair anytime during styling, to spray and style anytime you need. Holds the hair in place while blow-dry styling, finger shaping, and root lifting. Maintains your style even after multiple brushings, for a free-form style that lasts. Excellent for use as a soft hold finishing spray on fine thin or short hair styles. Contains our new generation of water-soluble styling polymers that do not build-up, flake-off or stick.