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Description
Ingredients
Product Details
What it is:
Give your hair a deep cleanse with the Pravana Purify & Revive Cleanse Mineral Diminishing Shampoo. This lactic acid-powered deep shampoo instantly removes hard water minerals, to leave your hair hydrated, energized, and lightly volumized!
What it does:
- Removes hard water deposits instantly
- Plant-based Lactic acid seals in the cuticle, locking in color
- Green coffee extract energizes hair and scalp
What else you need to know:
- Smoothes hair without weighing it down
- Promotes volume, vibrancy, and moisture
- Eliminates brassiness, unevenness, discoloration, and damage
- Hair is left weightless, lightly volumized, and moisturizes
- Maintains color treatment from home
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Pravana Purify and Revive Cleanse contains mineral-based ingredients designed to help diminish buildup and impurities from hair. The formula uses select minerals to gently cleanse while maintaining hair integrity. For a complete ingredient list and specific mineral details, please refer to the product packaging or contact our customer service team.
Yes, Pravana Purify and Revive Cleanse is formulated to be gentle on all hair types, including color-treated hair. The mineral-based cleansing system is designed to remove buildup without stripping or damaging treated hair. For best color longevity, follow with a color-safe conditioner.
Pravana Purify and Revive Cleanse works best when used 1-2 times per week, depending on your hair's buildup level and lifestyle. Those with heavy product accumulation, hard water exposure, or frequent styling may benefit from weekly use, while others can use it as needed. Adjust frequency based on your hair's response.