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Description
Ingredients
Product Details
What it is:
Clarifying Shampoo Pure NV BKT gently cleanse and clean hair of product buildup.
What it does:
The Pure NV BKT Clarifying Shampoo is a botanically blended shampoo that works to free hair from buildup that can occur from styling products as well as other residues such as environmental impurities, medication and mineral deposits.
What else you need to know:
This also helps to promote volume and shine.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Pure NV BKT Clarifying Shampoo is formulated with keratin-enriched technology and clarifying agents designed to remove buildup while maintaining hair health. The formula includes gentle surfactants and botanical extracts that work together to cleanse without stripping natural oils. For a complete ingredient list, please refer to the product label or packaging, as formulations may vary by region.
Pure NV BKT Clarifying Shampoo is designed to gently clarify while respecting hair integrity. However, clarifying shampoos work by removing buildup, which may include color molecules over time with repeated use. We recommend using this product 1-2 times per month for color-treated hair, or alternating with a sulfate-free moisturizing shampoo to help maintain color vibrancy. Always perform a strand test if you have concerns.
For most hair types, using Pure NV BKT Clarifying Shampoo once weekly or bi-weekly is ideal for removing product buildup without over-clarifying. Those with fine, delicate, or color-treated hair may benefit from using it once per month. Adjust frequency based on how much buildup your hair experiences from styling products, hard water, or environmental factors. Follow with a nourishing conditioner after each use.