Deepshine PlatinumX Strong Hold Gel - 5.9 oz

What it is:
Control your style with PlatinumX Gel. This lightweight formula for platinum, blonde, gray and silver hair provides hold and control with long-lasting style memory. Rice proteins help strengthen damaged hair, delivering a thicker, more luxurious look.

What it does:
Rusk® PlatinumX Gel is a lightweight, long-lasting memory formula that provides firm hold and control. Infuses long-lasting memory, provides hold and control, with a thicker, luxurious look. Formulated with Violet 2 to help neutralize unwanted yellow, boost brightness, eliminate brassiness.

What else you need to know:
Anyone with platinum, silver, gray or blonde hair.