AquaLabel Special Gel Cream EX Brightening - 2.85 oz/Refill

Illuminate your complexion with the SHISEIDO AquaLabel Special Gel Cream EX Brightening, an innovative, all-in-one medicinal cream that simplifies your routine without ever sacrificing powerful brightening results. This product is a genuine timesaver, combining five essential skincare steps—lotion, emulsion, cream, serum, and mask—into one single, luxurious application. The unique texture applies as a refreshing gel but quickly transforms and penetrates deep into the skin, instantly releasing deep hydration and a cocktail of active ingredients

The deep efficacy of this gel cream is rooted in its dedication to clear, even-toned skin, delivering effective brightening care directly to the source of discoloration. It is supercharged with the key whitening active ingredient 4MSK (Potassium 4-methoxysalicylate), a powerful component developed by Shiseido that works diligently to suppress melanin production and prevent the formation of age spots and freckles. This action is enhanced by the innovative 4MSK 2-layer formulation, a unique technology that ensures the active ingredient reaches every corner of the skin. This powerful spot prevention is balanced by intense hydration, featuring Double Hyaluronic Acid and Collagen GL, which deeply saturate the skin with moisture, making it supple, elastic, and radiant.

The Special Gel Cream EX Brightening gives you the feeling that you are receiving a professional spa treatment, leaving your skin looking bright, clear, and translucent. It is further enriched with Penetrating Beauty Amino Acids (including D-glutamic acid, DL-alanine, and DL-methionine) that help strengthen the skin’s protective barrier and provide long-lasting hydration. Use it in the morning and evening after washing your face. For areas with blemishes, apply an additional small amount and leave it on for about three minutes as an intensive mask treatment. The experience is completed by a gentle Herbal Rose scent.

This cream is an incredibly convenient All-in-One Gel, combining the functions of lotion, emulsion, cream, serum, and mask into one product.8 This eliminates clutter and streamlines your skincare routine without sacrificing comprehensive care.

It contains the potent whitening active ingredient 4MSK, which is scientifically proven to suppress melanin production and effectively prevent the appearance of dark spots and freckles. This targets dullness and uneven skin tone for a visibly clearer, more luminous complexion

The formula utilizes Double Hyaluronic Acid and Collagen GL to deliver deep, lasting moisture, ensuring the skin feels plump, soft, and thoroughly hydrated throughout the day. The lightweight gel texture melts instantly, locking in hydration without a sticky finish.

It includes Penetrating Beauty Amino Acids and Black Tea Extract to soften the skin, reduce signs of aging, and strengthen the natural protective barrier. This structural support helps the skin regain elasticity and resilience.


For intensive care, you can apply an additional layer of the dense gel to problem areas and leave it on as a 3-minute mask, further enhancing the absorption of the active brightening ingredients. The product is gentle and features a subtle Herbal Rose scent.