What it is:
Purple shampoo to refresh and restore by giving blondes a boost of cool tones, as well as platinum shine and super smoothness.
What it does:
Blonde getting brassy? This specially-formulated shampoo is powered by violet toners to banish brassiness and brighten blonde hair, while cleansers and conditioners help refresh, detangle and control frizz.
What else you need to know:
Hair looks and feels smoother and softer with reduced flyaways and frizz. Improves blonde vibrancy and adds shine.