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Description
Ingredients
Product Details
What it is:
Purple shampoo to refresh and restore by giving blondes a boost of cool tones, as well as platinum shine and super smoothness.
What it does:
Blonde getting brassy? This specially-formulated shampoo is powered by violet toners to banish brassiness and brighten blonde hair, while cleansers and conditioners help refresh, detangle and control frizz.
What else you need to know:
Hair looks and feels smoother and softer with reduced flyaways and frizz. Improves blonde vibrancy and adds shine.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
This purple toning shampoo is specifically formulated to neutralize unwanted yellow and brassy tones in blonde, silver, and light-colored hair. The violet pigments work to deposit cool tones while cleansing, helping maintain a cooler, more ash-toned blonde between salon visits.
Yes, this shampoo is designed specifically for blonde and color-treated hair. It's formulated to gently cleanse without stripping color while the toning pigments work to refresh your blonde shade. However, always perform a strand test first if you have highly porous or previously damaged hair.
For best results, use this purple shampoo 1-2 times per week, depending on how quickly your hair yellows. Overuse of toning shampoos can deposit too much violet pigment, making hair look purple-tinted. On other wash days, use a regular moisturizing shampoo to maintain hair health.