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Description
Ingredients
Product Details
What it is:
Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free. Vegan.
What it does:
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
What else you need to know:
Full of Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair. Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Virtue Full Shampoo is formulated with Virtue's proprietary Alpha Keratin protein complex, which helps strengthen and volumize hair from the root. The shampoo also contains nourishing botanicals and is sulfate-free, making it gentle on all hair types while delivering cleansing power without harsh chemicals.
Yes, Virtue Full Shampoo is formulated to be safe and gentle on color-treated hair. The sulfate-free formula helps preserve hair color vibrancy while cleansing without stripping natural oils or moisture. It's designed to work well with all hair types, including color-treated, highlighted, and chemically processed hair.
Virtue Full Shampoo is formulated without harsh sulfates and is generally suitable for sensitive scalps. However, if you have a specific scalp condition or known sensitivities, we recommend reviewing the full ingredient list or performing a patch test before regular use. If irritation occurs, discontinue use and consult a dermatologist.