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Description
Ingredients
Product Details
What it is:
Be a boss in gloss. Nothing boosts confidence like finding that perfect shade and stepping out with rich, glossy hair. New Wella colorcharm Demi-Permanent Color offers shiny, healthy looking color with less damage.*
What it does:
Featuring Shea Butter, our formula is gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Safe, quick, and easy to apply, Wella colorcharm Demi-Permanent Color is perfect for in-between salon visits. Now you can blend grays, gloss, tone, refresh, or enhance your color on your own terms. Results last up to 24 washes.**
What else you need to know:
With our new color-coded packaging for at-a-glance navigation and selection, finding your ideal shade has never been easier. From vibrant, commanding reds and violets to flawlessly toned blondes and gorgeous brunettes, we’ve got your perfect shade. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Wella Color Charm Gloss & Refresh is formulated as a gentler demi-permanent option compared to permanent color. However, if you have a sensitive scalp, we recommend performing a patch test 24-48 hours before application. Apply a small amount behind your ear or on your inner arm to check for any adverse reactions. If you have specific scalp conditions, consult with a dermatologist or professional colorist before use.
Wella Color Charm Gloss & Refresh contains conditioning agents and a proprietary color deposit system designed to refresh faded color and enhance shine. The formula includes moisturizing ingredients to help maintain hair health during the coloring process. For a complete ingredient list, please refer to the product packaging or contact Wella customer service, as formulations may vary by shade.
Yes, Wella Color Charm Gloss & Refresh is specifically designed for use on pre-lightened, highlighted, or bleached hair. As a demi-permanent color, it deposits pigment without lifting, making it ideal for refreshing blonde, silver, or highlighted tones. For best results on lightened hair, choose a shade that complements your base level and test on a hidden section first.