Wella

WellaWella Company, founded in 1880 by Franz Ströher in Germany, initially focused on producing wigs and hairpieces before revolutionizing the hair care industry with the introduction of liquid hair dye in 1904. Over the decades, Wella expanded its product range to include professional hair care and styling products, gaining international recognition. After being acquired by Procter & Gamble in 2003, Wella was sold to Coty Inc. in 2015, becoming an independent entity again. Today, Wella remains a global leader in hair care, known for its innovative products, commitment to quality, and focus on sustainability.