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SKU: wel12-4

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Description

Enhance your hair with Wella Professionals Illumina Permanent Cream Hair Color Dye. This innovative hair color cream is designed to give your hair a natural-looking, multi-dimensional, luminous color that shines from within. With up to 100% grey coverage, you can achieve the color you desire with ease.

The key to the success of Illumina Color lies in its Microlight Technology, which works to create a radiant, luminous color that sparkles in the light. This technology ensures that your hair looks vibrant and healthy, with a natural-looking finish that lasts.

In addition, Illumina Color features a built-in Metal Purifier that helps to prevent hair damage caused by the presence of metals in the hair. This ensures that your hair stays healthy and strong, even after repeated coloring sessions.

The MICROTONES technology in Wella Professionals Illumina Color is a sophisticated dye combination that mimics the natural tones of your hair, giving you a seamless, natural-looking result. With this advanced technology, you can achieve the perfect shade for your hair, every time.

Say goodbye to dull, lifeless hair and hello to vibrant, luminous color with Wella Professionals Illumina Permanent Cream Hair Color Dye. Whether you're looking for a subtle enhancement or a dramatic change, this professional hair dye is sure to give you the results you desire.

*Packaging may appear different due to brand manufacturer update.

Ingredients

water, cetearyl alcohol, propylene glycol, ammonium hydroxide, dicetyl phosphate, trisodium ethylenediamine disuccinate, ceteth-10 phosphate, steareth-200, sodium sulfate, ammonium sulfate, sodium hydroxide, sodium sulfite, asorbic acid, fragrance, xanthan gum, toluene-2, 5-diamine sulfate, disodium edta, resorcinol, p-amonphenol, 1-napthyhol, 4-amino-2-hydroxytoluene

More info:
Full-Head First-Time Application:

SAME DEPTH OR DARKENING:

  • Full-head colour: Apply the colouring mixture immediately from roots to ends.
  • Development time:
  • HEAT: 30 - 40 min
  • HEAT*: 15 - 25 min
  • Tip: if needed, allow an additional 5 - 10 min development time.

 

LIGHTENING:

Mid-lengths & ends: apply the colouring mixture to mid-lengths and ends only. Leave approximately 2 cm free from the scalp.
  • Development time:
  • HEAT: 20 min
  • HEAT*: 10 min
Root area: Apply the colouring mixture to the roots.
  • Development time:
  • HEAT: 30 - 40 min
  • HEAT*: 15 - 25 min
4 star rating out of 54.414

Additional Information
  • category-hierarchyHair Color & Treatments / Hair Color / Permanent Hair Color
  • pd-rating4.5
  • pd-rating-count15
  • pd-qa-question-count1
  • pd-qa-answer-count0
  • annex-rating4.4
  • annex-rating-count14
Customer Reviews
4.6 Based on 25 Reviews
5 ★
76% 
19
4 ★
16% 
4
3 ★
4% 
1
2 ★
0% 
0
1 ★
4% 
1
Customer Photos
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A
04/24/2025
Anonymous
United States

Wella

Order came on time. We’re organized service.

A
04/10/2025
Anonymous
United States

Best Hair Color

I always get compliments on the results I achieve with Illumina Color whether I’ve been blonde or brunette. The color is rich, luminous, and full of highlights. And it is incredibly gentle on the hair. Just be aware that this line tends to run bit darker than expected, so keep that in mind when ordering your color. I’ve always had far better results using this line DIY than expensive salon color results. If you know what you’re doing (and be sure to purchase and use the correct matching developer), you’ll love this line!

LH
01/12/2025
Lisa H.
United States

Great product and service

I am 100% gray and have always colored my hair. I love the translucency of this color. It gives dimension. I love Sleekshop too. Great service, fair pricing, and fast shipping. Thanks.