Order soon 4 left in stock
Ships from California
Description
Ingredients
Product Details
What it is:
Elumen Play is a ready-to-use true semi-permanent colors.
What it does:
A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.
What else you need to know:
Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Goldwell Elumen Play is formulated without ammonia and PPD (paraphenylenediamine), making it gentler than traditional permanent dyes. However, if you have a sensitive scalp or known allergies to hair dyes, perform a patch test 48 hours before application. The semi-permanent formula is designed to minimize irritation, but individual sensitivities vary. Always follow the included instructions and consult a dermatologist if you have severe scalp conditions.
Goldwell Elumen Play contains a blend of conditioning agents, color pigments, and a gentle base formula optimized for semi-permanent color deposit. While not entirely natural, the formula excludes harsh chemicals like ammonia and PPD. The 4 oz bottle includes a color-rich formulation with built-in conditioning properties to maintain hair health. For a complete ingredient list, refer to the product packaging or contact Goldwell directly.
Goldwell Elumen Play typically lasts 24 shampoos or about 6-8 weeks, depending on hair porosity, water hardness, and how often you wash. Finer or more porous hair may see faster fading, while thicker hair may retain color longer. To extend color longevity, use color-safe shampoo and conditioner, wash in cool water, and limit heat styling.