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Description
Ingredients
Product Details
What it is:
A new formulation hair colour cream with the ACP Complex® UV filters and antioxidising ingredients to combat free radicals, protects, strengthens and extend colour balance, longevity and intensity of the colour both during and after the technical service. The new generation pure pigments used in this formula, ensure total grey coverage at any level with perfect accuracy of tone.
What it does:
New Ultra Reds, a deeply intense rich red formula, for even more brightness add the red booster.
What else you need to know:
Available - 8U/R Copper Light Blonde, 7U/RF Fire Red Blonde, 7U/RU Ruby Red blonde 7U/RV Ruby red blonde, 6U/V Violet dark blonde.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
The ACP Complex is a specialized conditioning system that helps protect and nourish hair during the coloring process. It works to maintain hair structure and moisture balance, helping to reduce damage while delivering vibrant Ultra Red color payoff. This complex supports hair health throughout the application and beyond.
Itely Colorly 2020 is formulated as a professional hair color product. If you have a sensitive scalp, we recommend performing a patch test 24-48 hours before application on a small area behind the ear. If you experience irritation, discontinue use and consult a dermatologist. Always follow application instructions carefully and consider consulting a professional colorist for personalized advice.
Color longevity depends on hair porosity, maintenance routine, and sun exposure. Typically, vibrant reds like Ultra Red may fade gradually over 4-6 weeks with regular washing. To extend color vibrancy, use color-safe shampoos, minimize heat styling, avoid chlorine exposure, and limit sun time. The ACP Complex helps support color retention by maintaining hair condition.