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Price:$3.20
  • (100%)

SKU: joi96-1-7-oz

Price:$3.20
  • (100%)

SKU: joi96-1-7-oz

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Order soon 2 left in stock

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Order soon 2 left in stock

Description

What it is:
There’s nothing wrong with having a blonde moment.

What it does:
Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster.

What else you need to know: 
After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun? Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.
Additional Information
  • pd-rating4.5
  • pd-rating-count4
  • annex-rating4.3
  • annex-rating-count4

Product Recommendations

Joico Blonde Life Brightening Shampoo & Conditioner
$6.40
$5.44  - $55.20
$46.92
Joico Blonde Life Violet Shampoo
$18.50
$13.99  - $34.50
$27.99
Joico Blonde Life Violet Shampoo & Conditioner & Brightening Veil
Customer Reviews
4.5 Based on 10 Reviews
5 ★
80% 
8
4 ★
0% 
0
3 ★
10% 
1
2 ★
10% 
1
1 ★
0% 
0
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KG
10/24/2024
Kathyrn G.
United States United States
I recommend this product

Less color fade

This shampoo is ok at keeping color from fading or turning too brassy but it's not moisturizing enough and will still leave a bit of yellow but not orange gold or brass.

A
10/04/2024
Anonymous
United States United States

Second Purchase!

I purchased this shampoo, conditioner, and the brightening veil as a travel size first and I loved them all so much that I came back and purchased the bigger sizes. I am very pleased and I originally learned of these products from a YouTuber (Free Salon Education) since I am now blonde. Best purchase ever!

A
10/04/2024
Anonymous
United States United States
I recommend this product

Second Purchase

This was my second time purchasing this product. The first time I bought the travel size just to try out the product to see if I would like it. I liked the travel size bundle so much that I decided to purchase the full bottles. The shampoo and conditioner leave your hair so soft and keeps your beautiful blonde bright and healthy. I would definitely recommend these products if you are a lover of the Joico brand, they never disappoint.