SKU: joi96-1-7-oz
Order soon 2 left in stock
Ships from California
Description
What it is:
There’s nothing wrong with having a blonde moment.
What it does:
Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster.
What else you need to know:
After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun? Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.
Product Options Available are as follows:
Product Recommendations
- Reviews
- Questions
- Free Salon Education
- veil
- youtuber
- travel size
- sizes
- purchase
- shampoo
- conditioner
- products

Less color fade
This shampoo is ok at keeping color from fading or turning too brassy but it's not moisturizing enough and will still leave a bit of yellow but not orange gold or brass.

Second Purchase!
I purchased this shampoo, conditioner, and the brightening veil as a travel size first and I loved them all so much that I came back and purchased the bigger sizes. I am very pleased and I originally learned of these products from a YouTuber (Free Salon Education) since I am now blonde. Best purchase ever!

Second Purchase
This was my second time purchasing this product. The first time I bought the travel size just to try out the product to see if I would like it. I liked the travel size bundle so much that I decided to purchase the full bottles. The shampoo and conditioner leave your hair so soft and keeps your beautiful blonde bright and healthy. I would definitely recommend these products if you are a lover of the Joico brand, they never disappoint.