So Pure Clarify Shampoo - 33.8 oz/Refill

Reset your hair’s natural equilibrium with the Keune So Pure Clarify Shampoo, a professional-grade detox treatment that lifts away the weight of the modern world without sacrificing softness. This specialized cleanser is engineered to act like a microscopic magnet, drawing out stubborn product buildup, environmental pollutants, and excess sebum that can leave hair looking dull and lifeless. Unlike traditional harsh clarifying formulas that strip away essential moisture, this gentle giant uses a 90% naturally derived base to purify the scalp while leaving the hair fiber feeling invigorated and weightlessly clean.

The secret to its purifying prowess lies in a potent infusion of detoxifying pomegranate, a superfruit renowned for its ability to balance the scalp and remove microscopic debris. This vegan-friendly formula is further enriched with upcycled sugar beet waste, which provides a "thump" of essential hydration to ensure that while the bad stuff is washed away, the good moisture stays locked in. It’s the ultimate solution for oily hair types or city dwellers facing daily pollution, offering a crisp, natural fragrance that turns your detox ritual into a revitalizing sensory experience.

Choosing this 33.8 oz (1L) refill pouch is a powerful statement for both your hair and the planet, as it utilizes 57% less plastic per ml compared to traditional bottles. Designed to be decanted into your permanent So Pure dispenser, this concentrated formula delivers a long-lasting supply of salon-quality cleansing in a carbon-neutral format. It’s a sophisticated, sustainable way to maintain a healthy scalp environment, ensuring your hair remains a clean, vibrant canvas that is perfectly prepped for styling or further treatment.

Detoxifying Pomegranate Complex: Infused with natural pomegranate extract, this shampoo effectively breaks down dirt, oil, and product buildup for a truly deep cleanse. It helps to rebalance the scalp environment, leaving your roots feeling refreshed and your hair remarkably light and airy.

Weightless Moisture Retention: While it provides a thorough purification, the 90% naturally derived formula is specifically designed to cleanse without stripping away essential hydration. Your hair retains its natural elasticity and soft texture, avoiding the "squeaky-clean" dryness often associated with traditional detox shampoos.

Upcycled Sugar Beet Defense: Featuring upcycled ingredients from sugar beets, this shampoo reinforces the hair's natural resilience while providing a smoothing effect. This hero ingredient ensures that even after a deep clarify, your mane is manageable, invigorated, and protected from future environmental stress.

Eco-Responsible Refill Format: The 33.8 oz refill pouch is a core component of Keune's commitment to sustainability, significantly reducing plastic waste and supporting carbon-neutral manufacturing. By refilling your permanent dispenser, you reduce your environmental footprint while enjoying a professional-sized supply of your favorite cleanser.

Clean, Vegan, & Color-Safe: This sulfate-free and silicone-free formula is 100% vegan and safe for professionally colored hair. It provides a gentle yet effective solution for sensitive scalps, ensuring that every wash is as kind to your body as it is to the earth.