So Pure Polish Shampoo - 33.8 oz/Refill

Revolutionize your shower ritual with the Keune So Pure Polish Shampoo, a next-generation formula designed for those who demand high-gloss results without compromising on planetary health. This isn't just a cleanser; it’s a high-performance "polishing" treatment that transforms unruly, matte textures into a mirror-like finish. By utilizing a specialized complex of polysaccharides extracted from chia seeds, it forms a weightless, invisible film over the hair fiber. This biological shield doesn't just smooth down the cuticle—it actively repels environmental humidity, ensuring your sleek, blowout-fresh look remains crisp and frizz-free even on the most sweltering days.

The "So Pure" philosophy means every drop is a concentrated powerhouse of 90% natural ingredients, carefully curated to provide a luxurious, creamy lather without the use of sulfates, silicones, or artificial dyes. Infused with upcycled sugar beet waste, the formula dives deep to deliver essential moisture while reinforcing the hair's natural resilience. It’s a sensory experience that feels as good as it looks, featuring a sophisticated, plant-based fragrance that lingers subtly, making every wash feel like a specialized spa treatment for your scalp and strands.

By choosing this 33.8 oz refill pouch, you are making a bold statement for sustainability, utilizing 57% less plastic per ml compared to traditional bottles. This concentrated formula is designed to be poured into your permanent So Pure dispenser, effectively reducing your beauty footprint while providing a professional liter-sized supply that lasts for months. It’s the ultimate win-win: salon-grade, "glass hair" results delivered through a carbon-neutral, vegan-friendly system that respects the earth as much as it respects your hair.

Chia Seed Smoothing Power: Formulated with a unique complex of polysaccharides from chia seeds, this shampoo creates a protective, smoothing layer around each strand to lock out frizz. You'll notice an immediate transformation from rough, unruly texture to a polished, "bouncy" finish that holds its shape even in high humidity.

Ultra-Concentrated & Sulfate-Free: This 10% more concentrated formula requires only a small amount to produce a rich, luxurious foam that cleanses without stripping natural oils. Because it is entirely free from sulfates, silicones, and gluten, it is exceptionally gentle on both sensitive scalps and color-treated hair.

Upcycled Sugar Beet Hydration: Featuring upcycled waste from sugar beets, the shampoo provides deep, sustainable nourishment that mimics the hair's natural hydration. This hero ingredient ensures that your hair doesn't just look shiny on the outside but feels invigorated and strong from the inside out.

Eco-Conscious Refill System: The 33.8 oz (1L) refill pouch is a core pillar of Keune's global green initiative, significantly reducing plastic waste by over half. It allows you to maintain a high-end salon aesthetic at home by refilling your permanent dispenser, contributing to a carbon-neutral beauty routine.

Vegan & Cruelty-Free Ethics: Proudly 100% vegan and animal-friendly, this formula aligns with the highest standards of social and environmental responsibility. Every purchase supports global reforestation efforts, so you can feel good knowing your radiant hair is part of a larger mission to restore the planet.